| Job Title: | Demand Generation Campaign Manager |
| Job ID: | 3.19.00434 |
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Description:
- Chance to work for a leading enterprise software company that enables its customers to develop, deploy and manage cutting-edge AI technology solutions
- Chance to lead a significant Demand Gen program and be part of a global team
- Be valued for being strategic, proactive, and hands-on
- Benefit from the hybrid work environment
- Help propel the business forward, owning the funnel and turning product interest into explosive growth
- Enjoy best-in-class benefits : Employee Stock Purchasing Plan, 401(k) with company match, and tuition reimbursement
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Responsibilities:
- Own the Pipeline: Define and lead full-funnel demand generation strategies that turn prospects into happy customers and drive net new revenue
- Work cross-functionally with various teams (sale, product, digital) to compose integrated campaigns that accelerate adoption of the AI data technology
- Architect Customer Journeys: Design innovative, multi-channel programs (digital, ABM, events, etc.) that educate, inspire, and convert
- Leverage Data-Driven Insights: Employ cutting-edge analytics to optimize campaign impact, identify expansion opportunities, and deliver measurable results
- Amplify Market Impact: Elevate the brand presence through message-led thought leadership, high-velocity campaigns, and compelling value propositions
- Own the top and middle funnel: Drive qualified self-serve signups, product adoption, and conversions by building and launching integrated campaigns across channels
- Architect and execute acquisition strategies that fuel exponential growth across both self-serve and sales-assisted funnels
- Scale what works: Deliver repeatable, analytics-driven programs supporting high-velocity GTM motions and ambitious growth targets
- Influencer marketing: Partner with creators, thought leaders, and advocates to boost awareness and drive top-of-funnel interest in alignment with our mission
- Partner with Product Marketing and Product Management on messaging, personas, and positioning to align campaigns with user pain points and value drivers, generating qualified sales leads from targeted segments
- Collaborate with Product, Marketing, and Growth teams on strategies tied to product launch in Q4 and ongoing product releases that align with the PM roadmap
- Scale organic and paid acquisition programs that power our sales-assisted approach
- Drive innovative brand-to-demand programs: Launch creative new initiatives to capture and nurture demand
- Execute multifaceted marketing programs including webcasts, SEO/SEM, retargeting, content syndication, social, and events
- Sync with sales to manage, measure, and optimize the full buyer journey.
- Consistently analyze and optimize at every campaign stage, constantly improving conversion rates and pipeline performance.
- Deliver ROI analysis and actionable insights for continual growth
- Report outcomes at all levels, providing deep insights in planning and business reviews with senior leadership
- Hybrid role
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Requirements:
- A visionary marketer with a proven track record of driving $10M+ in net new customer acquisition, ideally in B2B SaaS, AI, or data technology
- A strategic architect who blends creativity with rigorous execution and thrives in fast-paced, high-growth environments
- An experimenter and optimizer, relentlessly testing to unlock greater scale, efficiency, and ROI
- A collaborative leader with exceptional cross-functional influence and communication ability
- Passionate and eager to drive innovative programs, measurable pipeline, and rapid product adoption
- Live / work in greater Boston area
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| Contact: |
info@pivotalpartnersgroup.com
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| Date Posted: | 12/8/2025 |
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